About Us

"At My Bike, we believe the right gear can turn a good ride into a great one. Whether you're commuting to work, cycling the coast, or hitting the trails, we’re here to help you ride with confidence and comfort."

Luke Stewart, Founder & CEO

Our story

My Bike was founded with a simple idea: to make quality, reliable, and affordable bike accessories accessible to every rider in Australia and New Zealand. What started as a passion project among friends and fellow cyclists has grown into a trusted online destination for cycling enthusiasts across both countries.

Born out of frustration with overpriced gear and limited options, we launched My Bike in 2022 to fill a clear gap in the market - a store that focused solely on bike accessories without the fluff. From our home base in Melbourne, we’ve quickly expanded our reach with a growing customer base in Auckland, Wellington, Sydney, Brisbane, and beyond.

Mission

Our mission is simple:

To help every cyclist ride smarter, safer, and more comfortably — no matter their experience level or bike type.

We focus on:

  • Every product we stock is tested or reviewed for durability and real-world performance.
  • We’re riders too, and we’re always happy to help you choose the right gear.
  • Premium accessories shouldn’t come with a premium price tag.

Why Choose My Bike?

  • We understand the unique needs of cyclists in Australia and New Zealand - from rugged terrain to unpredictable weather.
  • Every order ships free, with fast delivery to anywhere in AU or NZ.
  • No call centres. Just real riders helping real riders, via email.
  • We only partner with brands we trust - so you can trust them too.

Whether you need a waterproof phone holder, a comfortable saddle, bike lights, or commuter bags, you’ll find it here - and you’ll know it’s gear we’d use ourselves.

Featured collection